Cookie Policy

What cookies are

Cookies are small files or similar technologies stored on your device to help websites work, remember settings, measure performance or improve security.

Technologies we use

• Essential storage, including the kesenergy-measurement-consent cookie, used to remember whether measurement was accepted or rejected.
• Google Analytics identifiers, such as _ga cookies, used after consent to understand visits and page usage.
• Google Ads identifiers, such as _gcl cookies and gclid where present, used after consent for advertising conversion measurement and attribution.
• Meta Pixel identifiers, including _fbp and _fbc and fbclid where present, used after consent for visit measurement, conversion matching and advertising attribution.

Google and Meta measurement

Google Analytics, Google Ads and Meta Pixel load only after measurement consent. Meta Pixel records PageView events across the website after consent. Browser Lead events are limited to accepted submissions on the BESS quiz routes.

Meta Conversions API is a server-to-server measurement tool rather than a browser cookie. After consent and an accepted BESS quiz submission, it may send Meta _fbp and _fbc, page and campaign information, IP address, browser user-agent, lead context, and the submitted email address and phone number in SHA-256 hashed form. Browser and server Lead events share one event identifier for deduplication.

Managing cookies

You can accept or reject measurement using the website cookie controls and change that choice later from the Cookies button. Measurement tools load only after consent; rejecting measurement updates that consent state and removes accessible Google and Meta measurement cookies. You can also block or delete cookies through your browser settings.

Contact

For questions about cookies on this website, contact info@kesenergy.com.